A Community-Based Toolkit for Designing Ride-Sharing Services: The Case of a Virtual Network of Ride Access Points in Germany

International Journal of Innovation and Sustainable Development, Vol. 5, No. 1, pp. 80-99, August 2010

Posted: 9 Jan 2011 Last revised: 29 Aug 2017

See all articles by Erik G. Hansen

Erik G. Hansen

Johannes Kepler University (JKU) Linz

Moritz Gomm

Momax GmbH

Angelika Cosima Bullinger

University of Erlangen-Nuremberg; University of Pennsylvania - School of Arts & Sciences

Kathrin M. Moeslein

University of Erlangen-Nuremberg; HHL Leipzig Graduate School of Management

Date Written: August 1, 2010

Abstract

Transport by private car has been challenged due to its high environmental impacts. Ride sharing (i.e. people with the same routes sharing a car) contributes to sustainable mobility by increasing the capacity use of cars. Still, when arranging ‘Ride Access Points’ (RAPs), intense communication and coordination between drivers and riders is necessary and thus transaction costs arise. Based on the fact that information and communication technologies can reduce transaction costs and that local geographical knowledge is distributed across distant individuals, we focus on community-based toolkits for user innovation and design to improve ride access. A case study at the German ride sharing service provider Momax GmbH shows how a toolkit has been used for crowdsourcing a virtual mobility network consisting of RAPs. Based on this example from the service industry, we argue that real-time translation of user content into service production is crucial for increasing the intrinsic motivation of lead users.

Keywords: Sustainable Mobility, Open Innovation, Community-Based Toolkits, User Toolkits, Sustainability-Oriented Innovation, Product-Service Systems, Collective Intelligence, Crowdsourcing, Online Communities, Lead Users, Co-Creation

Suggested Citation

Hansen, Erik G. and Gomm, Moritz and Bullinger, Angelika Cosima and Moeslein, Kathrin M., A Community-Based Toolkit for Designing Ride-Sharing Services: The Case of a Virtual Network of Ride Access Points in Germany (August 1, 2010). International Journal of Innovation and Sustainable Development, Vol. 5, No. 1, pp. 80-99, August 2010. Available at SSRN: https://ssrn.com/abstract=1737254

Erik G. Hansen (Contact Author)

Johannes Kepler University (JKU) Linz ( email )

Linz
Austria

HOME PAGE: http://www.jku.at/iqd/content/e288348

Moritz Gomm

Momax GmbH ( email )

Forstmeisterstr. 3
Darmstadt, 64285
Germany

Angelika Cosima Bullinger

University of Erlangen-Nuremberg ( email )

Schloßplatz 4
Nuremberg, Bavaria 91054
Germany

University of Pennsylvania - School of Arts & Sciences ( email )

Philadelphia, PA 19104
United States

Kathrin M. Moeslein

University of Erlangen-Nuremberg ( email )

Schloßplatz 4
Nuremberg, Bavaria 91054
Germany

HOME PAGE: http://www.prof-moeslein.de

HHL Leipzig Graduate School of Management ( email )

Jahnallee 59
Leipzig, 04109
Germany

HOME PAGE: http://www.clicresearch.de

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