Download this Paper Open PDF in Browser

Sustainability Innovation Cube - A Framework to Evaluate Sustainability-Oriented Innovations

International Journal of Innovation Management, Vol. 13, No. 4, pp. 683-713, 2009

31 Pages Posted: 10 Jan 2011  

Erik G. Hansen

Johannes Kepler University (JKU) Linz

Friedrich Grosse-Dunker

HPI - School of Design Thinking

Ralf Reichwald

Technische Universität München - TUM Business School

Date Written: 2009

Abstract

Corporations increasingly subscribe to the principles of corporate sustainability, which is generally described as the integration of economic, environmental and social dimensions. Concerning innovation management, this emphasises the role of sustainability-oriented innovations (SOI). SOI is considered a tool both to address sustainability issues and to tap into new customer segments and markets. Yet SOI are very risky: both their market success and non-economic sustainability are uncertain. This paper presents a generic model termed the “Sustainability InnovationCube” (SIC) for structuring innovations’ sustainability effects in order to better inform corporate decision-makers about how to minimize the directional risk of SOI. The model includes the three dimensions: target, life cycle and innovation type. A qualitative expert study reveals the opportunities and challenges related to the developed model. Finally, practical implications are derived, limitations are discussed and a brief outlook is given.

Keywords: Sustainability innovation, product innovation, sustainable development, decision framework, life cycle assessment, new product development (NPD)

Suggested Citation

Hansen, Erik G. and Grosse-Dunker, Friedrich and Reichwald, Ralf, Sustainability Innovation Cube - A Framework to Evaluate Sustainability-Oriented Innovations (2009). International Journal of Innovation Management, Vol. 13, No. 4, pp. 683-713, 2009. Available at SSRN: https://ssrn.com/abstract=1737260

Erik G. Hansen (Contact Author)

Johannes Kepler University (JKU) Linz ( email )

Linz
Austria

HOME PAGE: http://www.jku.at/iqd/content/e288348

Friedrich Grosse-Dunker

HPI - School of Design Thinking ( email )

August-Bebel-Str. 88
Potsdam
Germany

Ralf Reichwald

Technische Universität München - TUM Business School ( email )

Arcisstrasse 21
Munich, 80333
Germany

Paper statistics

Downloads
586
Rank
37,102
Abstract Views
1,886