Emergence of Courier Services as an Alternative of Postal Service in Bangladesh: An Insight Through the Customers Perception

12 Pages Posted: 9 Jan 2011

See all articles by Masud Ibn Rahman

Masud Ibn Rahman

Daffodil International University - Faculty of Business and Economics

Nigar Sultana

affiliation not provided to SSRN

Date Written: March 10, 2009

Abstract

This paper investigates the customer perception in the growing competitive postal and courier service sector in Bangladesh through some statistical analysis. By investigating customers of different walks, it addresses the opinions as well as the limitation of the courier service providers. Statistical significant association under different hypotheses was tested by tools like Chi-Square Test, Correlation Analysis, and Descriptive Analysis etc. to investigate the relationship of the considered variables. The perception of customers has been analyzed to see the status, problems & prospects of courier services. There exists positive attitude among the customers and they opined that these services have been getting momentum day by day as an alternative of present postal services.

Keywords: Customer perception, Chi-square test, courier service, postal service

Suggested Citation

Rahman, Masud Ibn and Sultana, Nigar, Emergence of Courier Services as an Alternative of Postal Service in Bangladesh: An Insight Through the Customers Perception (March 10, 2009). Available at SSRN: https://ssrn.com/abstract=1737302 or http://dx.doi.org/10.2139/ssrn.1737302

Masud Ibn Rahman (Contact Author)

Daffodil International University - Faculty of Business and Economics ( email )

102 Sukrabad, Mirpur Road, Dhanmondi
Dhaka, 1207
Bangladesh

HOME PAGE: http://www.daffodilvaristy.edu.bd

Nigar Sultana

affiliation not provided to SSRN

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