Does Media Attention Drive Corporate Social Responsibility?

29 Pages Posted: 11 Jan 2011 Last revised: 9 Sep 2013

See all articles by Stelios C. Zyglidopoulos

Stelios C. Zyglidopoulos

University of Cambridge - Judge Business School

Craig E. Carroll

University of North Carolina (UNC) at Chapel Hill

Andreas Georgiadis

Brunel University London

Donald S. Siegel

Arizona State University

Date Written: October 24, 2010

Abstract

We investigate the impact of media attention on a firm’s CSR “strengths” and “weaknesses.” Drawing on social and organizational identity and stakeholder theory literatures, we develop and test two hypotheses concerning the influence that media attention has on these aspects of CSR. We find that increases in media attention are associated with increases in CSR strengths, but not with CSR weaknesses.

Keywords: Corporate Social Responsibility, Corporate Social Performance, Advertising, KLD, Media Visibility, Panel Data Regressions

JEL Classification: L15, L21, M14

Suggested Citation

Zyglidopoulos, Stelios C. and Carroll, Craig E. and Georgiadis, Andreas and Siegel, Donald S., Does Media Attention Drive Corporate Social Responsibility? (October 24, 2010). Available at SSRN: https://ssrn.com/abstract=1737707 or http://dx.doi.org/10.2139/ssrn.1737707

Stelios C. Zyglidopoulos

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom
+44 (0) 1223 760576 (Phone)
+44 (0) 1223 339701 (Fax)

Craig E. Carroll

University of North Carolina (UNC) at Chapel Hill ( email )

Nashville, TN 37211
United States
919 360-9188 (Phone)

Andreas Georgiadis

Brunel University London ( email )

Kingston Lane
Uxbridge, Middlesex UB8 3PH
United Kingdom

Donald S. Siegel (Contact Author)

Arizona State University ( email )

411 North Central
Phoenix, AZ 85004
United States
6024961101 (Phone)

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
573
Abstract Views
2,437
rank
53,265
PlumX Metrics