Talk, Trust, Succeed – The Impact of Communication in Virtual Groups on Trust in Leaders and on Performance

46 Pages Posted: 11 Jan 2011 Last revised: 12 Jan 2011

See all articles by Julia Valerie Gallenkamp

Julia Valerie Gallenkamp

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)

M. Audrey Korsgaard

University of South Carolina - Darla Moore School of Business

Jakob J. Assmann

affiliation not provided to SSRN

Isabell M. Welpe

Technische Universität München (TUM) - School of Management

Arnold Oskar Picot

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management)

Date Written: January 10, 2011

Abstract

Although trust is widely acknowledged as critical in virtual settings, little is known regarding the antecedents and consequences of trust in leaders of virtual groups. Adopting a multi-level perspective, we propose the leadership’s communication behavior and the broader cultural context in which the group operates determine trust in leaders of virtual groups, which in turn affects the performance of the group. Combining survey and logfile data from a massively multiplayer online game (MMOG) played in 24 countries, this study’s findings showed that leaders of virtual groups who demonstrate a more expansive communication behavior are more trusted by followers. Furthermore, reasoning that culture creates a shared context that qualifies followers’ experiences, we found that collectivistic values enhanced the benefits of breadth of communication. In addition, we find that trust in leaders of virtual groups had a positive relationship to group performance. A detailed discussion of the findings for building trust in leaders of virtual groups is provided in the conclusion of the paper.

Keywords: Communication repertoire, communication breadth, trust, online games, massively multiplayer, virtual groups, virtual group work, leadership of virtual groups, media richness, performance

Suggested Citation

Gallenkamp, Julia Valerie and Korsgaard, M. Audrey and Assmann, Jakob J. and Welpe, Isabell M. and Picot, Arnold Oskar, Talk, Trust, Succeed – The Impact of Communication in Virtual Groups on Trust in Leaders and on Performance (January 10, 2011). Available at SSRN: https://ssrn.com/abstract=1737783 or http://dx.doi.org/10.2139/ssrn.1737783

Julia Valerie Gallenkamp (Contact Author)

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) ( email )

Geschwister-Scholl-Platz 1
Munich, DE Bavaria 80539
Germany

M. Audrey Korsgaard

University of South Carolina - Darla Moore School of Business ( email )

1705 College St
Francis M. Hipp Building
Columbia, SC 29208
United States

Jakob J. Assmann

affiliation not provided to SSRN ( email )

Isabell M. Welpe

Technische Universität München (TUM) - School of Management ( email )

Leopoldstrasse 139
Munich, 80804
Germany
++49/89/289-24800 (Phone)
++49/89/289-24805 (Fax)

HOME PAGE: http://www.strategie.wi.tum.de

Arnold Oskar Picot

Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) ( email )

Ludwigstraße 28
München, 80995
Germany
+49 89 2180-2252 (Phone)
0049-89-2180-3685 (Fax)

HOME PAGE: http://www.iom.bwl.uni-muenchen.de

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