Green IT: More than a Passing Fad!
Deutsche Bank Research Paper No. 81
19 Pages Posted: 14 Jan 2011
Date Written: January 13, 2011
"Green IT" can easily be misinterpreted, so prematurely kindled expectations may soon be dashed. After all, IT is not "green" at first glance – and this does not only hold true because of rising energy consumption. Nonetheless, IT does have "green" potential. This applies not only to the saving of resources in IT infrastructure itself ("green in IT"), but also to the resources that are ultimately saved by the use of IT in the economy as a whole ("green by IT"). On the basis of our survey, experience gathered in advisory practice and macroeconomic analysis, we determined among other things that the often ambitious environmental and resource targets can only be achieved if companies address the subject of green IT on a cross-divisional basis and integrate staff members.
By means of intelligent IT systems, companies of the most varied sectors can not only counter cost pressures but also offer new goods and services as well as more flexible job models in the competition for top talent.
Keywords: IT, Green, Ecology
JEL Classification: L63,L86,L96, O33, Q40
Suggested Citation: Suggested Citation