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Facts of the Matter

21 Pages Posted: 16 Jan 2011  

Bernard Liebowitz, PhD, CMC

affiliation not provided to SSRN

Date Written: January 14, 2011


Facts in support of a decision, a plan, a solution to a problem, do not appear ex cathedra, but have to be selected. What are the cognitive processes underlying the selection of facts? In particular, where do we tend to look when seeking out facts? What determines where we look? What influences how we look? How do we make sense of the facts once we have them in hand? This paper suggests some answers to these questions as well as offers a model for how fact selection can be made more useful.

Keywords: Systems, heuristics, mental model, metaphors, sense-making, frames

JEL Classification: D83

Suggested Citation

Liebowitz, PhD, CMC, Bernard, Facts of the Matter (January 14, 2011). Available at SSRN: or

Bernard Liebowitz, PhD, CMC (Contact Author)

affiliation not provided to SSRN ( email )

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