Balanced Scorecard Practices Amongst Thai Companies: Performance Effects

Pacific Accounting Review, Vol. 21, No. 2, pp. 132-149, 2009

18 Pages Posted: 23 Jan 2011  

James Guthrie

Macquarie University - Department of Accounting and Finance; University Of Bologna - Department of Management

Kittiya Yongvanich

Ramkhamhaeng University

Date Written: 2009

Abstract

Purpose – The purpose of this paper is to provide a descriptive analysis of Balanced Scorecard (BSC) usage among companies on the Thai stock exchange; and to assess the performance effects of this BSC use.

Design/methodology/approach – Sample organisations were surveyed through a questionnaire and the results used to examine whether the extent and manner of BSC use are significantly associated with satisfaction with financial performance and whether higher types of BSC usage result in higher satisfaction with financial performance.

Findings – Around 33 per cent of companies that had implemented the BSC did not employ cause-and-effect relationships. The study found no significant association between types of BSC usage and company size. There were no significant differences in satisfaction and perceived benefits gained from using different types of BSC. Also, the extent of BSC use is not significantly different between different types of BSC usage. Further, the extent and manner of BSC use are not significantly associated with all performance variables.

Research limitations/implications – Owing to the small sample size, the results from the study make generalisation difficult. Future research may replicate the study using a larger sample size, testing financial performance implications with stock returns.

Originality/value – The paper examines whether BSC use actually results in the claimed benefits and positive performance effects.

Keywords: Balanced Scorecard, Thailand, Company Performance

JEL Classification: M40, M41, M49

Suggested Citation

Guthrie, James and Yongvanich, Kittiya, Balanced Scorecard Practices Amongst Thai Companies: Performance Effects (2009). Pacific Accounting Review, Vol. 21, No. 2, pp. 132-149, 2009. Available at SSRN: https://ssrn.com/abstract=1742573

James Guthrie (Contact Author)

Macquarie University - Department of Accounting and Finance ( email )

Sydney - NSW, 2109
Australia

University Of Bologna - Department of Management ( email )

P.Le Vittoria 15
Forli', 47121
Italy
+39-0543-374-621 (Phone)

Kittiya Yongvanich

Ramkhamhaeng University ( email )

RU Printing Press Bldg., 7th floor
Ramkhamhaeng Road
Huamark, Bangkapi, Bangkok, 10240
Thailand

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