The Role of Educational Diversity in Investor Relations

Corporate Communications: An International Journal, Vol. 16, Issue 4, pp. 311-327

28 Pages Posted: 29 Jan 2011 Last revised: 11 Nov 2011

See all articles by Arvid O. I. Hoffmann

Arvid O. I. Hoffmann

University of Adelaide - Business School

Aida Tutic

Maastricht University

Simone Wies

Goethe University Frankfurt - Research Center SAFE

Date Written: 2011

Abstract

This paper shows the role of educational diversity on investor relations quality and the impact of the latter on the number of shareholder activism incidents a firm encounters. We review literature on marketing, finance, and corporate communications to develop a conceptual framework which we test using a combination of secondary data and primary data collected through a survey and interviews amongst investor relations professionals. The empirical results support the conceptual framework, showing higher investor relations quality levels and lower shareholder activism intensity for companies with educational diverse investor relations teams. In particular the presence of marketing and communication experts in investor relations teams contributes to higher investor relations quality and reduced shareholder activism.

Keywords: Investor Relations, Educational Diversity, Marketing-Finance Interface, Shareholder Activism

JEL Classification: G30, L14, M31

Suggested Citation

Hoffmann, Arvid O. I. and Tutic, Aida and Wies, Simone, The Role of Educational Diversity in Investor Relations (2011). Corporate Communications: An International Journal, Vol. 16, Issue 4, pp. 311-327. Available at SSRN: https://ssrn.com/abstract=1749534

Arvid O. I. Hoffmann (Contact Author)

University of Adelaide - Business School ( email )

10 Pulteney Street
Adelaide, South Australia 5005
Australia

Aida Tutic

Maastricht University ( email )

P.O. Box 616
Maastricht, 6200MD
Netherlands

Simone Wies

Goethe University Frankfurt - Research Center SAFE ( email )

(http://www.safe-frankfurt.de)
Theodor-W.-Adorno-Platz 3
Frankfurt am Main, 60323
Germany

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