Keywords: Google, European Commission - Anyone Feeling Lucky?
Competition Policy International (CPI) Antitrust Journal, Vol. 2, January 2011
5 Pages Posted: 31 Jan 2011
On November 30, 2010, the European Commission announced that Google is under formal antitrust investigation with regard to an alleged abuse of dominance in the online search market. The main concern of the Commission is whether Google has manipulated its unpaid or “algorithmic” search results by giving preferential placement to its own results while lowering the ranking of those offered by competitors, i.e. vertical search engines.
This article will focus on three main questions. First, whether Google has a motive to tamper with its search results, in view of the two-sided platform market it operates. Second, whether it is Google or the Commission who should “be feeling lucky” in the present dispute. And finally, if the “holy grail” of a neutral search engine is behind the Commission investigation, whether such pursuit is realistic.
Keywords: two-sided markets, web economy, dominance, advertising, technology, Google, search engine
JEL Classification: K2, K21, O3, L4, L41
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