Intertemporal Reasoning and Cross-Cultural Decision Making

9 Pages Posted: 29 Jan 2011 Last revised: 30 Apr 2011

See all articles by Donald G. MacGregor

Donald G. MacGregor

MacGregor-Bates, Inc.

Joseph Godfrey

affiliation not provided to SSRN

Date Written: January 28, 2011


Elements of economic theory are examined to understand the Euro-American cultural assumptions encoded in their formulation. The research develops a framework by which to understand how Euro-American beliefs relevant to economic theory might be understood or misunderstood in other cultures, with the goal of facilitating inter-cultural dialog. The framework is constructed using an approach based on decomposing key economic concepts into their component elements and relating those elements to research that has identified important cultural views that influence how these components are matched or mismatched by cultural beliefs. We take as our starting point the notion of Net Present Value and the Time Value of Money demonstrating how this single, but central, concept from investment analysis encodes cultural assumptions regarding the linearity of time, equity, individual property and wealth creation. The results are applied to non-western cultural beliefs, particularly in Arabic cultures.

Suggested Citation

MacGregor, Donald G. and Godfrey, Joseph, Intertemporal Reasoning and Cross-Cultural Decision Making (January 28, 2011). Available at SSRN: or

Donald G. MacGregor (Contact Author)

MacGregor-Bates, Inc. ( email )

1010 Villard Ave.
Cottage Grove, OR 97424
United States
(541) 942-5727 (Phone)

Joseph Godfrey

affiliation not provided to SSRN ( email )

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