The Importance of Status in Markets: A Market Identity Perspective

STATUS IN MANAGEMENT AND ORGANIZATIONS, pp. 87-117, J. L. Pearce, ed., Cambridge University Press, 2011

31 Pages Posted: 29 Jan 2011 Last revised: 12 Aug 2012

See all articles by Michael Jensen

Michael Jensen

University of Michigan

Bo Kyung Kim

Yonsei Business School

Heeyon Kim

National University of Singapore

Date Written: January 28, 2011

Abstract

In this chapter, we have developed a new status-identity framework by integrating work on status as positions in social systems and market identity as memberships in social categories. According to this framework, status refers generically to a position in a social system or intersection of horizontally and vertically arrayed social categories and market identity refers to the schema that codifies the minimal expectations of that particular intersection. We used the status-identity framework to systematically review status research in markets and, more importantly, identify promising areas for future research. Most research focuses on the advantages and to a lesser extent the disadvantages of occupying a particular vertical position and emphasizes how they affect quality perceptions and production, organizational agency, and legitimacy. Some research focuses on vertical and horizontal mobility in the market space, most of which emphasizes the difficulties of moving to higher vertical positions or how a vertical position produces the opportunity for horizontal mobility by leveraging status from one horizontal category to another. The least researched area focuses on the creation and destruction of the horizontal and vertical categories themselves, in particular, as this area of research relates to the actual creation of categories rather than the density-dependent legitimization of nascent categories. Finally, we identified specific new research opportunities in all the three main research areas identified by our status-identity framework, including the consequences of occupying multiple positions in the market space, the extent to which the fuzziness of category boundaries affect organizational mobility, and how new vertical positions emerge.

Keywords: status, identity, reputation, categories, mobility

Suggested Citation

Jensen, Michael and Kim, Bo Kyung and Kim, Heeyon, The Importance of Status in Markets: A Market Identity Perspective (January 28, 2011). STATUS IN MANAGEMENT AND ORGANIZATIONS, pp. 87-117, J. L. Pearce, ed., Cambridge University Press, 2011, Available at SSRN: https://ssrn.com/abstract=1750271

Michael Jensen (Contact Author)

University of Michigan ( email )

500 S. State Street
Ann Arbor, MI 48109
United States

Bo Kyung Kim

Yonsei Business School ( email )

50 Yonsei-ro, Seodaemun-gu
Seoul, 120-749
Korea, Republic of (South Korea)

Heeyon Kim

National University of Singapore ( email )

15 Kent Ridge Drive
Singapore, 119245
Singapore

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