Belgian Beers: Where History Meets Globalization
40 Pages Posted: 1 Feb 2011
Date Written: October 2010
When you ask people around the world what they associate ‘Belgium’ with, some of them say ‘Belgium?’. Those who have heard of the country typically associate it with chocolates, Brussels or Bruges, the older ones with Eddy Merckx, the young ones with Kim Clijsters or Justine Henin and with … “Belgian Beers”. Beers have become one of the countries prime points of recognition and fame. In this age of globalization, “Belgian Beers” with ancient histories have been turned into true ambassadors of the country, which one can increasingly find across the globe. The uniqueness of Belgian beers relates to some marked characteristics of the Belgian brewery sector and beer market which will be the focus of this chapter.
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