Belgian Beers: Where History Meets Globalization

40 Pages Posted: 1 Feb 2011

See all articles by Damiaan Persyn

Damiaan Persyn

KU Leuven; IZA Institute of Labor Economics

Johan F. M. Swinnen

KU Leuven - Centre for Institutions and Economic Performance (LICOS); European Commission, DG II

Stijn Vanormelingen

Hogeschool-Universiteit Brussel (HUBrussel); KU Leuven - Centre for Institutions and Economic Performance (LICOS)

Date Written: October 2010

Abstract

When you ask people around the world what they associate ‘Belgium’ with, some of them say ‘Belgium?’. Those who have heard of the country typically associate it with chocolates, Brussels or Bruges, the older ones with Eddy Merckx, the young ones with Kim Clijsters or Justine Henin and with … “Belgian Beers”. Beers have become one of the countries prime points of recognition and fame. In this age of globalization, “Belgian Beers” with ancient histories have been turned into true ambassadors of the country, which one can increasingly find across the globe. The uniqueness of Belgian beers relates to some marked characteristics of the Belgian brewery sector and beer market which will be the focus of this chapter.

Suggested Citation

Persyn, Damiaan and Swinnen, Johan F.M. and Vanormelingen, Stijn, Belgian Beers: Where History Meets Globalization (October 2010). Available at SSRN: https://ssrn.com/abstract=1752842 or http://dx.doi.org/10.2139/ssrn.1752842

Damiaan Persyn (Contact Author)

KU Leuven ( email )

Oude Markt 13
Leuven, Vlaams-Brabant 3000
Belgium

IZA Institute of Labor Economics

P.O. Box 7240
Bonn, D-53072
Germany

Johan F.M. Swinnen

KU Leuven - Centre for Institutions and Economic Performance (LICOS) ( email )

Waaistraat 6
Leuven, B-3000
Belgium

European Commission, DG II ( email )

Wetstrath 200
Office 15172
1049 Brussels
Belgium
+32-2-2960442 (Phone)
Not available (Fax)

Stijn Vanormelingen

Hogeschool-Universiteit Brussel (HUBrussel) ( email )

Stormstraat 2
Brussels, 1000
Belgium

KU Leuven - Centre for Institutions and Economic Performance (LICOS) ( email )

Waaistraat 6 - box 3511
Leuven, 3000
Belgium

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