Talk Derby to Me: Intellectual Property Norms Governing Roller Derby Pseudonyms

60 Pages Posted: 5 Feb 2011 Last revised: 12 Sep 2012

See all articles by Dave Fagundes

Dave Fagundes

Emory University School of Law

Date Written: March 15, 2011


Some groups use endemic social norms rather than formal law to regulate their intellectual property (IP). This qualitative empirical study extends and critiques existing work on this topic by examining how roller derby skaters guarantee exclusive use of the pseudonyms under which they compete. Roller derby names are a central part of this countercultural, all-girl sport, adding to its distinctive combination of punk and camp. Skaters have developed an elaborate rule structure, registration system, and governance regime to protect the uniqueness of their pseudonyms. The emergence of this extra-legal governance scheme despite the ready availability of IP theories (e.g., trademark, rights of publicity) to protect derby names challenges a central tenet of the prevailing literature that such norms emerge only where IP law has no subject-matter application. This analysis of derby names shows that IP norms emerge independently of law’s substantive (un)availability, so long as the relevant group is close-knit and the norms are welfare-maximizing. These groups are especially likely to craft formal regulation and registration schemes to buttress informal norms where the relevant community is identity-constitutive, and where the intangible goods arise from nonmarket production. In addition to this critique of existing explanations for IP norm emergence, this study suggests a counter-theory for the emergence of user-generated IP governance systems, casts (further) doubt on the coherence of the prevailing neoclassical economic assumptions underlying IP law, and calls into question what it means for rules to be law.

Keywords: Trademark, Property, Social Norms, Intellectual Property, Law And Economics, Emergence of Property Rights, Roller Derby

Suggested Citation

Fagundes, Dave, Talk Derby to Me: Intellectual Property Norms Governing Roller Derby Pseudonyms (March 15, 2011). Texas Law Review, Vol. 90, Available at SSRN:

Dave Fagundes (Contact Author)

Emory University School of Law ( email )

1301 Clifton Road
Atlanta, GA 30322
United States

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