11 Pages Posted: 6 Feb 2011
Date Written: February 5, 2011
Internet is not simply one more distribution channel among the multi-channel strategies used by the financial industry; it is fostering new "e-Business Models" such as Internet-primary banks. However, in spite of its strong development potential, this type of bank has often achieved a weak breakthrough onto this market and shows modest financial results. The goal of this article is to study the "e-Business Model" of Internet-primary banks and to determine if it can perform better than the "Business Model" of a traditional bank.
Keywords: business model, electronic business model, eCommerce, bank, financial service, Internet
JEL Classification: M15, O32, G21
Suggested Citation: Suggested Citation
By Asma Mobarek
By Pankaj Gupta