Managerial Perception of Competition: Evidence from Poland

International Journal of Management Cases, Vol. 14, No. 2, 2012

14 Pages Posted: 8 Feb 2011 Last revised: 12 Jul 2012

See all articles by Magdalena Krzyżanowska

Magdalena Krzyżanowska

Kozminski University

Marian W. Moszoro

Warsaw School of Economics (SGH); International Monetary Fund (IMF); George Mason University - Department of Economics; George Mason University - Interdisciplinary Center for Economic Science (ICES)

Date Written: 2012

Abstract

Understanding competitors’ decisions is essential for businesses in competitive markets. However, managerial perception of competition has been largely neglected in the management literature and totally ignored as it relates to transition economies. Based on qualitative data from in-depth interviews, we explore how senior-level marketing managers in Poland perceive and respond to competition. We find that decision makers accurately identify competitors but give little attention to competitors’ activities that may affect their own performance. Results suggest that there are areas in which companies can undertake marketing initiatives without risking competitors’ immediate market reaction.

Keywords: Competitive Analysis, Managerial Perception, Cognitive Biases, Strategic Management, Marketing

JEL Classification: D81, D83, D84, M21, M31

Suggested Citation

Krzyżanowska, Magdalena and Moszoro, Marian W., Managerial Perception of Competition: Evidence from Poland (2012). International Journal of Management Cases, Vol. 14, No. 2, 2012, Available at SSRN: https://ssrn.com/abstract=1757117 or http://dx.doi.org/10.2139/ssrn.1757117

Magdalena Krzyżanowska

Kozminski University ( email )

ul. Jagiellonska 57/59
Warsaw, 03-303
Poland

Marian W. Moszoro (Contact Author)

Warsaw School of Economics (SGH) ( email )

aleja Niepodleglosci 162
PL-Warsaw, 02-554
Poland

International Monetary Fund (IMF) ( email )

700 19th Street, N.W.
Washington, DC 20431
United States

George Mason University - Department of Economics ( email )

4400 University Drive
Fairfax, VA 22030
United States

HOME PAGE: http://economics.gmu.edu/people/mmoszoro

George Mason University - Interdisciplinary Center for Economic Science (ICES) ( email )

400P Truland Building
George Mason University
Fairfax, VA 22030
United States

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