What Relation Exists between CSR and Longevity of Firms?

16 Pages Posted: 13 Feb 2011 Last revised: 24 Feb 2012

See all articles by Jean-Michel Sahut

Jean-Michel Sahut

IDRAC Business School

Sandrine Boulerne

University Francois Rabelais-Vallorem

Mehdi Mili

University of Tunis - Institut Supérieur de Gestion (ISG), Tunis

Date Written: February 12, 2011

Abstract

The relation between company longevity and its performance is undeniable; however the relationship between sustainability and performance remains the subject of multiple studies which seem to confirm a positive link. But what type of relationship exists between a firm’s longevity and sustainability management? In this paper, we demonstrate that the adoption of corporate social responsibility (CSR) principles explains this link. Therefore, sustainable development policies can create a rampart wall which protects firms against crisis through its three pillars (environmental, social and economic) and thus limit the number of enterprises which go bankrupt. This rampart wall would be even more effective if the principles of sustainable development which companies adopt were guided by a suitable mix of soft law and hard law.

Note: Downloadable document in French.

Keywords: Crisis, longevity, durability, sustainable development, performance

JEL Classification: Q01, L25, L21

Suggested Citation

Sahut, Jean-Michel and Boulerne, Sandrine and Mili, Mehdi, What Relation Exists between CSR and Longevity of Firms? (February 12, 2011). Available at SSRN: https://ssrn.com/abstract=1760569 or http://dx.doi.org/10.2139/ssrn.1760569

Jean-Michel Sahut (Contact Author)

IDRAC Business School

47 rue du Sergent Michel Berthet
Lyon, 69009
France

Sandrine Boulerne

University Francois Rabelais-Vallorem ( email )

50 avenue Portalis
37250
Tours FRANCE

HOME PAGE: http://droit.univ-tours.fr/

Mehdi Mili

University of Tunis - Institut Supérieur de Gestion (ISG), Tunis ( email )

Sousse, Tunis 2000
Tunisia

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