Efficiency of E-Learning: The Case of French Bank Sales Force
11 Pages Posted: 16 Feb 2011
Date Written: February 15, 2011
This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France.
The research carried out among these representatives concerns a banking training scheme which was followed from work or from home. The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it was regularly checked by their superiors. They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.
Keywords: eLearning, continuous training, sales force, commercial bank, textual analysis
JEL Classification: M53, O33, L86
Suggested Citation: Suggested Citation