Efficiency of E-Learning: The Case of French Bank Sales Force

11 Pages Posted: 16 Feb 2011

See all articles by Jean-Michel Sahut

Jean-Michel Sahut

IDRAC Business School

Leroux Erick

Université Paris XIII Nord - IUT de Villetaneuse

Date Written: February 15, 2011

Abstract

This article investigates the use and the satisfaction derived from e-learning training by sales representatives of commercial banks in France.

The research carried out among these representatives concerns a banking training scheme which was followed from work or from home. The analysis of the data gathered from about thirty interviews shows that learners were satisfied with this e-learning even if it was regularly checked by their superiors. They particularly appreciated the flexibility and the interactivity of e-learning which allowed them to develop new banking skills and to be more autonomous in their commercial function.

Keywords: eLearning, continuous training, sales force, commercial bank, textual analysis

JEL Classification: M53, O33, L86

Suggested Citation

Sahut, Jean-Michel and Erick, Leroux, Efficiency of E-Learning: The Case of French Bank Sales Force (February 15, 2011). Available at SSRN: https://ssrn.com/abstract=1762245 or http://dx.doi.org/10.2139/ssrn.1762245

Jean-Michel Sahut (Contact Author)

IDRAC Business School

47 rue du Sergent Michel Berthet
Lyon, 69009
France

Leroux Erick

Université Paris XIII Nord - IUT de Villetaneuse ( email )

Place du 8 Mai 1045
Saint Denis, 93206
France

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