Keller Williams Realty (A)

Posted: 17 Feb 2011

See all articles by James Baron

James Baron


Brian Tayan

Stanford University - Graduate School of Business


The case describes the economic and cultural models that have led to the success of Keller Williams Realty. By 2006 Keller Williams was one of the most profitable real estate companies in the United States (if not the most profitable); in addition it was on its way to becoming one of the largest in terms of number of agents (over 70,000). The case describes the factors that led to this company’s success - including its operational model, compensation model, profit sharing model, and culture. Readers of the case are asked to evaluate how these factors contribute to the company’s success and whether they will continue to enhance the company’s growth going forward. In addition, the case explores the critical role that culture and organizational practices have on a company’s operating performance.

Keywords: Corporate Culture, Organizational Structure, Corporate Strategy, Strategy Implementation, Competitive Advantage

JEL Classification: G30, G32, G34

Suggested Citation

Baron, James N. and Tayan, Brian, Keller Williams Realty (A). Rock Center for Corporate Governance at Stanford University Teaching Case No. HR-29A. Available at SSRN:

James N. Baron


Brian Tayan (Contact Author)

Stanford University - Graduate School of Business ( email )

655 Knight Way
Stanford, CA 94305-5015
United States

Register to save articles to
your library


Paper statistics

Abstract Views
PlumX Metrics