Journal of Experimental Social Psychology, Vol. 46, pp. 863-866, 2010
4 Pages Posted: 21 Feb 2011
Date Written: February 17, 2011
This study investigated the impact of subtle racial priming on the persuasive impact of criticisms of Barack Obama in the month prior to the 2008 presidential election. To prime Black or White race, participants wrote a paragraph about a student with a typical Black or White name. They then read editorials that accused Obama of being unpatriotic or being the Anti-Christ, or that listed his positions on major issues. Participants responded to both criticisms with diminished preferences for and more negative beliefs about Obama, but only when African-American race was primed. Interestingly, the Anti-Christ criticism increased preferences and positive beliefs about Obama in the absence of racial priming, suggesting this criticism may have lacked credibility under neutral conditions.
Keywords: Obama, Anti-Christ, Racism, Extremism, Political Attitudes, 2008, Election
Suggested Citation: Suggested Citation
Pyszczynski, Tom and Motyl, Matt and Henthorn, Carl and Gerow, Kristel, Is Obama the Anti-Christ? Racial Priming, Extreme Criticisms of Barack Obama, and Attitudes Toward the 2008 US Presidential Candidates (February 17, 2011). Journal of Experimental Social Psychology, Vol. 46, pp. 863-866, 2010. Available at SSRN: https://ssrn.com/abstract=1763520