'Demand Readiness Level' (DRL): A New Tool to Hybridize Market Pull and Technology Push Approaches - Introspective Analysis of the New Trends in Technology Transfer Practices

Springer Encyclopedia, Forthcoming

6 Pages Posted: 24 Feb 2011 Last revised: 16 May 2013

See all articles by Florin Paun

Florin Paun

University of the Littoral Opal Coast

Date Written: February 18, 2011

Abstract

Analyzing the evolution of the innovation models, from the linear process (“concept” for Schumpeter, “R&D push” for Abernathy, Utterback, “co-innovation” for Shapiro), integrated and systemic process (“coordination process” for Hardy, Iansiti, Chen, “innovative management” for Tucker) to total innovation management (3 totalities for XU) we could understand the evolution of the practices and actors of innovation. This paper identifies the importance of new tools in order to favor the technology transfer process. The author introduces the concept of “Demand Readiness Level”, and additional scale to Technology Readiness Level, which will relate to the degree of maturity for the expression of a need by a potential innovation actor on a given market including the lead markets for Eco-innovation. The case of SMEs it will be particularly addressed with the identification of specific “asymmetries in the innovation process” (Paun, F., 2009): risk asymmetry that need to be managed (reduced or compensated) in order to favor value creation through innovation. This research work has been presented during the ERA-Net Workshop on Eco-innovations and has been selected for publication in Springer Encyclopedia 2011.

Keywords: Technology Transfer, Technology Readiness Level (TRL), Asymmetries, Innovation, Technology Push, Market Pull, IPR, Eco-Innovation

JEL Classification: O3, O44, O14

Suggested Citation

Paun, Florin, 'Demand Readiness Level' (DRL): A New Tool to Hybridize Market Pull and Technology Push Approaches - Introspective Analysis of the New Trends in Technology Transfer Practices (February 18, 2011). Springer Encyclopedia, Forthcoming, Available at SSRN: https://ssrn.com/abstract=1763679

Florin Paun (Contact Author)

University of the Littoral Opal Coast ( email )

1, place de l'Yser - BP 1022
Dunkerque Cedex, 59375
France
00 33 685432789 (Phone)

HOME PAGE: http://www.univ-littoral.fr

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