Does Product Liability Make Us Safer?

26 Pages Posted: 27 Feb 2011 Last revised: 3 Mar 2011

See all articles by W. Kip Viscusi

W. Kip Viscusi

Vanderbilt University - Law School; National Bureau of Economic Research (NBER); Vanderbilt University - College of Arts and Science - Department of Economics; Vanderbilt University - Owen Graduate School of Management; Vanderbilt University - Strategy and Business Economics

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Date Written: February 28, 2011

Abstract

Although a fundamental objective of tort liability is to promote safety, the performance of product liability has been more mixed. Safety levels have increased steadily over the past century for reasons wholly apart from tort liability, such as increases in societal wealth and technological progress. Low and moderate levels of liability enhance new product introductions and safety innovations, but high levels of liability have the opposite effect. Similar results are found for new product introductions, patents, and rates of R&D. There is no empirical evidence of a deterrent effect of punitive damages. Jury decision making is hindered by hindsight bias and other cognitive failures, which creates excessive aversion to novel risks associated with innovative products. Jurors’ biases against corporate risk analyses discourages systematic analysis of product risks and potentially beneficial new products.

Keywords: tort liability, product liability

JEL Classification: K13, K32

Suggested Citation

Viscusi, W. Kip, Does Product Liability Make Us Safer? (February 28, 2011). Vanderbilt Law and Economics Research Paper No. 11-11, Available at SSRN: https://ssrn.com/abstract=1770031 or http://dx.doi.org/10.2139/ssrn.1770031

W. Kip Viscusi (Contact Author)

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National Bureau of Economic Research (NBER)

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Vanderbilt University - Owen Graduate School of Management

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HOME PAGE: http://business.vanderbilt.edu/bio/w-kip-viscusi/

Vanderbilt University - Strategy and Business Economics

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United States

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