Antecedents and Consequences of Interaction Quality in Virtual End-User Communities

14 Pages Posted: 28 Feb 2011

See all articles by Karsten J. Frey

Karsten J. Frey

Institut Barcelona d'Estudis Internacionals - IBEI

Christian Lthje

affiliation not provided to SSRN

Date Written: February 17, 2011

Abstract

Research has identified virtual communities as a valuable source of innovation. This study aims to provide an understanding of what makes some end-user communities more successful in creating innovations than others. Specifically, we explore how the attractiveness of innovations is influenced by the quality of interaction between the community members. Additionally, we consider trust in benevolent behaviour and competition for reputation, as well as their interaction effect, as being possible antecedents of interaction quality. Drawing on data collected through a web-based survey, this study explores the innovation activities of 127 virtual end-user communities within the fields of sports, car and motorbike tuning and model building. The findings confirm that interaction quality is positively related to the innovativeness of virtual communities. As regards the antecedents of interaction quality, the analysis indicates that trust is a key prerequisite to co-operative behaviour among the members of virtual communities. The level of competition, however, only affects interaction quality if a high level of trust is present among members. The results highlight the need to create an environment that facilitates interaction among the members of innovation communities. Furthermore, community managers should ensure that a minimum level of trust is established within the community before stimulating competition.

Suggested Citation

Frey, Karsten J. and Lthje, Christian, Antecedents and Consequences of Interaction Quality in Virtual End-User Communities (February 17, 2011). Creativity and Innovation Management, Vol. 20, Issue 1, pp. 22-35, 2011, Available at SSRN: https://ssrn.com/abstract=1772408 or http://dx.doi.org/10.1111/j.1467-8691.2011.00592.x

Karsten J. Frey (Contact Author)

Institut Barcelona d'Estudis Internacionals - IBEI ( email )

Ramon Trias Fargas 25-27
Barcelona, Barcelona 08005
Spain

Christian Lthje

affiliation not provided to SSRN ( email )

No Address Available

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