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Entrepreneurs’ Start-Up Cognitions and Behaviors: Dreams, Surprises, Shortages, and Fast Zigzags

15 Pages Posted: 25 Mar 2011  

J. Robert Baum

affiliation not provided to SSRN

Date Written: 2003

Abstract

I propose a mediation model of the cognitions and behaviors that successful entrepreneurs (vs. quitters) use to start "promising" companies. The model is based upon psychological theories about the causality among situation (environment), person (cognition), and behavior. Entrepreneurship, leadership and social cognition research concepts that have appeared as successful responses to uncertain dynamic environments, such as those faced by the typical entrepreneur, were studied. A three-year study involving six interviews of 122 would-be founders supported proposals that successful entrepreneurs: (1) think frequently about clear stable challenging visions, (2) apply automatic compressed experience, (3) borrow to overcome insufficient personal resources, (4) adapt goals to manage problems and opportunities, and (5) experiment. A zigzag pattern of quick responses to surprises and shortages emerged among the successful.

Keywords: Entrepreneurship

JEL Classification: M13

Suggested Citation

Baum, J. Robert, Entrepreneurs’ Start-Up Cognitions and Behaviors: Dreams, Surprises, Shortages, and Fast Zigzags (2003). Babson College, Babson Kauffman Entrepreneurship Research Conference (BKERC), 2002-2006. Available at SSRN: https://ssrn.com/abstract=1783689

J. Robert Baum (Contact Author)

affiliation not provided to SSRN ( email )

No Address Available

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