Gender and Entrepreneurial Opportunity Evaluation
15 Pages Posted: 24 Mar 2011
Date Written: 2003
During the last twenty years, women in the United States have greatly increased their entrepreneurial activity. Yet their businesses tend to be smaller than men’s, to grow less quickly and to be relatively concentrated in service industries. In this research, we focus on an important but frequently overlooked part of the entrepreneurial process—opportunity evaluation—which we view as a key process connecting or failing to connect opportunity discovery and exploitation. Drawing on scholarly, practitioner-oriented and policy literatures, we theorize differences between men and women in entrepreneurial opportunity evaluation and experimentally test our hypotheses using a policy-capturing methodology. We find significant differences, even in a group of young, well-educated and inexperienced men and women among whom we predicted very small or non-existent differences.
JEL Classification: M13
Suggested Citation: Suggested Citation