Abstract

https://ssrn.com/abstract=1787273
 
 

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Word Power: A New Approach for Content Analysis


Narasimhan Jegadeesh


Emory University - Department of Finance

Di (Andrew) Wu


University of Michigan, Stephen M. Ross School of Business

July 1, 2013

Journal of Financial Economics (JFE), Forthcoming
AFA 2012 Chicago Meetings Paper

Abstract:     
We present a new approach for content analysis to quantify document tone. We find a significant relation between our measure of the tone of 10-Ks and market reaction for both negative and positive words. We also find that the appropriate choice of term weighting in content analysis is at least as important as, and perhaps more important than, a complete and accurate compilation of the word list. Furthermore, we show that our approach circumvents the need to subjectively partition words into positive and negative word lists. Our approach reliably quantifies the tone of IPO prospectuses as well, and we find that the document score is negatively related to IPO underpricing.

Number of Pages in PDF File: 50

Keywords: Content analysis, 10-Ks, Filing date, term-weighting

JEL Classification: G10, G14


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Date posted: March 18, 2011 ; Last revised: July 15, 2013

Suggested Citation

Jegadeesh, Narasimhan and Wu, Di (Andrew), Word Power: A New Approach for Content Analysis (July 1, 2013). Journal of Financial Economics (JFE), Forthcoming; AFA 2012 Chicago Meetings Paper. Available at SSRN: https://ssrn.com/abstract=1787273 or http://dx.doi.org/10.2139/ssrn.1787273

Contact Information

Narasimhan Jegadeesh (Contact Author)
Emory University - Department of Finance ( email )
Atlanta, GA 30322-2710
United States
Di Wu
University of Michigan, Stephen M. Ross School of Business ( email )
701 Tappan Street
Ann Arbor, MI MI 48109
United States

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