Towards Finding the Balance of Art and Science in Management: A Market Approach to Valuing Management Research

Journal of Applied Management and Entrepreneurship, Vol. 16, No. 1, p. 3, 2011

Mays Business School Research Paper No. 2012-76

26 Pages Posted: 19 Mar 2011 Last revised: 23 Oct 2012

See all articles by David D. Van Fleet

David D. Van Fleet

Arizona State University

K. Michele (Micki) Kacmar

University of Alabama - Department of Management and Marketing

Ricky W. Griffin

Texas A&M University - Department of Management

Robert C Ford

University of Central Florida

W. Jack Duncan

University of Alabama at Birmingham - Department of Management, Marketing, and Industrial Distribution

Date Written: March 16, 2011

Abstract

The management field is characterized by two countervailing perspectives that attempt to define what constitutes appropriate research valued by scholars and practitioners. Historically the field has moved from an emphasis on one or the other - from applied research and practice to basic research and theory and then back again. It is our contention that a shift toward emphasizing a basic research focus has occurred at the expense of applied research, but that as efforts to increase the emphasis on applied research increase, there may be a danger of moving too far in that direction. We summarize the tension between these and highlight potential pitfalls if either is carried too far. We suggest that these tensions result from competing markets and conclude with suggestions for encouraging diversity among research foci, concentrating on rigor rather than the particular focus of research activity, and making institutional changes to foster both forms of research.

Suggested Citation

Van Fleet, David D. and Kacmar, K. Michele (Micki) and Griffin, Ricky W. and Ford, Robert C and Duncan, W. Jack, Towards Finding the Balance of Art and Science in Management: A Market Approach to Valuing Management Research (March 16, 2011). Journal of Applied Management and Entrepreneurship, Vol. 16, No. 1, p. 3, 2011; Mays Business School Research Paper No. 2012-76. Available at SSRN: https://ssrn.com/abstract=1788211

David D. Van Fleet (Contact Author)

Arizona State University ( email )

7171 E. Sonoran Arroyo Mall
Mesa, AZ 85212
United States

K. Michele (Micki) Kacmar

University of Alabama - Department of Management and Marketing ( email )

143 Alston Hall
Box 870225
Tuscaloosa, AL 35487-0225
United States

Ricky W. Griffin

Texas A&M University - Department of Management ( email )

430 Wehner
College Station, TX 77843-4218
United States

Robert C Ford

University of Central Florida ( email )

4000 Central Florida Blvd
Orlando, FL 32816-1400
United States

W. Jack Duncan

University of Alabama at Birmingham - Department of Management, Marketing, and Industrial Distribution ( email )

United States

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