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Establishing Data Collection Procedures Equivalence in International Business Research

29 Pages Posted: 19 Mar 2011  

Agnieszka Chidlow

University of Birmingham - Birmingham Business School

Pervez N. Ghauri

affiliation not provided to SSRN

Date Written: March 17, 2011

Abstract

Following a number of earlier studies on data equivalence in cross-cultural international business research, this article uses a content analysis of articles published in four leading international business journals from 2000 to 2009, to uncover the equivalence in current state of data collection procedures used by researchers in mail surveys.

The results show that, despite repeated calls and the existence of a well established theoretical framework for mail survey data collection by Don Dillman (1978, 1999), international business scholars have not been inspired to adopt and report the data collection procedures adequately in their work. We hope this work will draw due attention to the aspect in international business research.

Keywords: International business research, Mail survey, Data collection procedure, Equivalence and Content analysis

JEL Classification: A30, B41, M16

Suggested Citation

Chidlow, Agnieszka and Ghauri, Pervez N., Establishing Data Collection Procedures Equivalence in International Business Research (March 17, 2011). William Davidson Institute Working Paper No. 1013. Available at SSRN: https://ssrn.com/abstract=1789003 or http://dx.doi.org/10.2139/ssrn.1789003

Agnieszka Chidlow (Contact Author)

University of Birmingham - Birmingham Business School ( email )

Edgbaston Park Road
Birmingham, B15 2TY
United Kingdom

Pervez N. Ghauri

affiliation not provided to SSRN ( email )

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