Establishing Data Collection Procedures Equivalence in International Business Research
University of Birmingham - Birmingham Business School
Pervez N. Ghauri
affiliation not provided to SSRN
March 17, 2011
William Davidson Institute Working Paper No. 1013
Following a number of earlier studies on data equivalence in cross-cultural international business research, this article uses a content analysis of articles published in four leading international business journals from 2000 to 2009, to uncover the equivalence in current state of data collection procedures used by researchers in mail surveys.
The results show that, despite repeated calls and the existence of a well established theoretical framework for mail survey data collection by Don Dillman (1978, 1999), international business scholars have not been inspired to adopt and report the data collection procedures adequately in their work. We hope this work will draw due attention to the aspect in international business research.
Number of Pages in PDF File: 29
Keywords: International business research, Mail survey, Data collection procedure, Equivalence and Content analysis
JEL Classification: A30, B41, M16
Date posted: March 19, 2011