Cheap Tuesdays and the Demand for Cinema
43 Pages Posted: 23 Mar 2011
Date Written: March 9, 2011
Many movie markets are characterised by extensive uniform pricing practices, hampering the ability to estimate price elasticities of demand. Australia presents a rare exception, with most cinemas offering cheap Tuesday ticket prices. We exploit this feature to estimate a random coefficients discrete choice model of demand for the Sydney region in 2007. We harness an extensive set of film, cinema, and time-dependent characteristics to build a rich demand system. Our results are consistent with a market expansion effect from the practice of discounted Tuesday tickets, and suggest that cinemas could profit from price dispersion by discounts based on observable characteristics.
Keywords: Motion pictures, cinema demand, discrete choice model
JEL Classification: L13, L82
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