A Market Contingent Perspective: Strategic Adaptability, Performance, and Profitability

16 Pages Posted: 20 Mar 2011

Date Written: March 18, 2011

Abstract

The study assess the market using strategic chain orientation – the sequence of reactions where a reactive agent product or by agent product causes reactions to occur in the dynamics of the market. In our mildly to volatile market, corporations are discovered to outperform other corporation strategy types. Have adaptability to strategic reaction through the outcome of the feedback, leads to a self-amplifying chain of events.

Keywords: Business Strategy, Competition, Performance, Profitability, Decision-making, Leadership

Suggested Citation

Ang, Rachel, A Market Contingent Perspective: Strategic Adaptability, Performance, and Profitability (March 18, 2011). Available at SSRN: https://ssrn.com/abstract=1790526 or http://dx.doi.org/10.2139/ssrn.1790526

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