A Study of Strategic Orientations, Pakistani Brands and Implications

Interdisciplinary Journal of Contemporary Research in Business, Vol. 2, No. 10, February 2011

12 Pages Posted: 27 Mar 2011 Last revised: 5 Mar 2021

See all articles by Dr. Rana Zamin Abbas

Dr. Rana Zamin Abbas

University of Management & Technology (UMT), Lahore, Pakistan

Abdul Rafay

University of Management & Technology (UMT), Pakistan

Zulfqar Ahmad

University of the Punjab (PU)

Date Written: February 28, 2011

Abstract

Purpose of this paper is to explore the three strategic orientations (customer, competitive, and technological) of the firm and new product performance. To understand which of three different strategic orientations is more appropriate, when and why it is so in the context of developing product innovations. To discuss Pakistani brands and develop repositions with reference to the working styles of Pakistani brands. It also discusses the theoretical and managerial implications for business in Pakistan.

Keywords: Strategic orientation, Market orientation, Propositions, Pakistani brands

JEL Classification: M10

Suggested Citation

Zamin Abbas, Dr. Rana and Rafay, Abdul and Ahmad, Zulfqar, A Study of Strategic Orientations, Pakistani Brands and Implications (February 28, 2011). Interdisciplinary Journal of Contemporary Research in Business, Vol. 2, No. 10, February 2011, Available at SSRN: https://ssrn.com/abstract=1791723

Dr. Rana Zamin Abbas

University of Management & Technology (UMT), Lahore, Pakistan ( email )

C-II,
Lahore, Punjab 54770
Pakistan
92 42 35212801-10 (Phone)
92 42 35212819 (Fax)

HOME PAGE: http://www.umt.edu.pk

Abdul Rafay (Contact Author)

University of Management & Technology (UMT), Pakistan ( email )

C-II
Johar Town
Lahore, Punjab 54770
Pakistan
924235212801-10 (Phone)

HOME PAGE: http://www.umt.edu.pk

Zulfqar Ahmad

University of the Punjab (PU) ( email )

New Campus
Pakistan
Lahore, Punjab 54000
Pakistan

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