The Role of Reciprocation in Social Network Formation, With an Application to Blogging

Jena Economic Research Papers 2011-015

39 Pages Posted: 27 Mar 2011

See all articles by Alexia Gaudeul

Alexia Gaudeul

Joint Research Center of the European Commission

Caterina Giannetti

University of Jena; University of Bologna - Department of Economics

Multiple version iconThere are 2 versions of this paper

Date Written: March 22, 2011

Abstract

This paper deals with the role of reciprocation in the formation of individuals' social networks, that is to what extent initiating a relation brings about its reciprocation. Following the activity of a panel of bloggers over more than a year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We adapt a standard capital investment model to study the effect of reciprocation on the building of social capital. Results of our analysis confirm that activity and reciprocation both play a role in the dynamics of social media.

Keywords: Bloggers, Friendship, LiveJournal, Media, Panel Data, Reciprocation, Reciprocity, Social Capital, Social Media, Social Networks

JEL Classification: C33, D85, L82

Suggested Citation

Gaudeul, Alexia and Giannetti, Caterina, The Role of Reciprocation in Social Network Formation, With an Application to Blogging (March 22, 2011). Jena Economic Research Papers 2011-015, Available at SSRN: https://ssrn.com/abstract=1792497 or http://dx.doi.org/10.2139/ssrn.1792497

Alexia Gaudeul (Contact Author)

Joint Research Center of the European Commission ( email )

Via E. Fermi 2749
Brussels, B-1049
Belgium

HOME PAGE: http://https://knowledge4policy.ec.europa.eu/behavioural-insights/about_en

Caterina Giannetti

University of Jena ( email )

Furstengraben 1
Jena, Thuringa 07743
Germany

University of Bologna - Department of Economics ( email )

Strada Maggiore 45
Bologna, 40125
Italy

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