The Role of Reciprocation in Social Network Formation, With an Application to Blogging
Jena Economic Research Papers 2011-015
39 Pages Posted: 27 Mar 2011
Date Written: March 22, 2011
This paper deals with the role of reciprocation in the formation of individuals' social networks, that is to what extent initiating a relation brings about its reciprocation. Following the activity of a panel of bloggers over more than a year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We adapt a standard capital investment model to study the effect of reciprocation on the building of social capital. Results of our analysis confirm that activity and reciprocation both play a role in the dynamics of social media.
Keywords: Bloggers, Friendship, LiveJournal, Media, Panel Data, Reciprocation, Reciprocity, Social Capital, Social Media, Social Networks
JEL Classification: C33, D85, L82
Suggested Citation: Suggested Citation