Do You Really Know Where You are Going?

5 Pages Posted: 29 Mar 2011

Date Written: Spring 2011


Setting goals is basic management, and there's only one right way to set them so that everyone in the organisation is aligned. Who could argue with that? Hold on, says Julian Birkinshaw, who spent three years studying new principles in management in 25 companies across three continents. In today's chaotic business environment, he asserts that lateral goals may be the best course for your company.

Suggested Citation

Birkinshaw, Julian, Do You Really Know Where You are Going? (Spring 2011). Business Strategy Review, Vol. 22, Issue 1, pp. 41-45, 2011. Available at SSRN: or

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Register to save articles to
your library


Paper statistics

Abstract Views
PlumX Metrics