The Changing of the Golden Guard

2 Pages Posted: 29 Mar 2011

See all articles by Gilles Auguste

Gilles Auguste

affiliation not provided to SSRN

Michel Gutsatz

China Europe International Business School (CEIBS)

Date Written: Spring 2011

Abstract

Luxury brands, much like companies in other industries, are in the midst of a sea change when it comes to their management and business practices. But Gilles Auguste and Michel Gutsatz believe that the major firms in this industry are facing an acute challenge simply because those who have led the industry so successfully are now facing the challenge of ‘going global’, while at the same time preparing for retirement.

Suggested Citation

Auguste, Gilles and Gutsatz, Michel, The Changing of the Golden Guard (Spring 2011). Business Strategy Review, Vol. 22, Issue 1, pp. 50-51, 2011. Available at SSRN: https://ssrn.com/abstract=1798270 or http://dx.doi.org/10.1111/j.1467-8616.2011.00728.x

Gilles Auguste (Contact Author)

affiliation not provided to SSRN

No Address Available

Michel Gutsatz

China Europe International Business School (CEIBS) ( email )

Shanghai-Hongfeng Road
Shanghai 201206
Shanghai 201206
China

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