Mediating Identity: A Study of Media Influence on Organizational Identity Construction in a Celebrity Firm

30 Pages Posted: 30 Mar 2011

See all articles by Annemette Kjrgaard

Annemette Kjrgaard

affiliation not provided to SSRN

Mette Morsing

Copenhagen Business School

Davide Ravasi

SDA Bocconi; Bocconi University - Department of Management and Technology

Date Written: May 2011

Abstract

This paper reports a longitudinal field study on the effects of positive media coverage on the reconstruction of organizational identity. The study highlights how intense positive coverage to the point of turning an organization into a celebrity influences both the way members understand their organization (sensemaking effect) and the gratification they derive from its positive representation (self-enhancement effect). Our findings suggest that positive media representations foster members' alignment around an emergent new understanding of what their organization is. Over time, however, celebrity may captivate members' organizational identity beliefs and understandings, and impede further identity work as media persist in the replication of representations that differ from members' experienced reality, but are too appealing to them to be publicly contradicted.

Suggested Citation

Kjrgaard, Annemette and Morsing, Mette and Ravasi, Davide, Mediating Identity: A Study of Media Influence on Organizational Identity Construction in a Celebrity Firm (May 2011). Journal of Management Studies, Vol. 48, Issue 3, pp. 514-543, 2011, Available at SSRN: https://ssrn.com/abstract=1799108 or http://dx.doi.org/10.1111/j.1467-6486.2010.00954.x

Annemette Kjrgaard (Contact Author)

affiliation not provided to SSRN

No Address Available

Mette Morsing

Copenhagen Business School ( email )

Solbjerg Plads 3
Frederiksberg C, DK - 2000
Denmark
+45 3815 3205 (Phone)
+45 3815 3840 (Fax)

HOME PAGE: http://www.cbs.dk/forskning_viden/fakulteter_institutter_centre/institutter/oekonomi/ikl/menu/medarb

Davide Ravasi

SDA Bocconi ( email )

Via Bocconi 8
Milan, Milan 20136
Italy

Bocconi University - Department of Management and Technology ( email )

Via Roentgen 1
Milan, MI 20136
Italy

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