The Al Gore Effect: An Inconvenient Truth and Voluntary Carbon Offsets

Posted: 5 Apr 2011

See all articles by Grant Jacobsen

Grant Jacobsen

University of Oregon - School of Planning, Public Policy, and Management

Date Written: April 4, 2011

Abstract

This paper examines the relationship between climate change awareness and household behavior by testing whether Al Gore's documentary "An Inconvenient Truth" caused an increase in the purchase of voluntary carbon offsets. I find that in the two months following the film's release, zip codes within a 10-mile radius of a zip code where the film was shown experienced a 50 percent relative increase in the purchase of voluntary carbon offsets. During other times, offset purchasing patterns for zip codes inside the 10-mile radius were similar to the patterns of zip codes outside the 10-mile radius. There is, however, little evidence that individuals who purchased an offset due to the film purchased them again a year later.

Keywords: Climate Change, Voluntary Carbon Offsets, Al Gore, An Inconvenient Truth, Awareness Campaign

Suggested Citation

Jacobsen, Grant, The Al Gore Effect: An Inconvenient Truth and Voluntary Carbon Offsets (April 4, 2011). Available at SSRN: https://ssrn.com/abstract=1802745

Grant Jacobsen (Contact Author)

University of Oregon - School of Planning, Public Policy, and Management ( email )

1280 University of Oregon
Eugene, OR 97403
United States

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