Measuring Social Value Orientation

Judgment and Decision Making, Vol. 6, No. 8, pp. 771-781

11 Pages Posted: 10 Apr 2011 Last revised: 24 Feb 2012

Ryan O. Murphy

University of Zurich - Department of Economics

Kurt A. Ackermann

ETH Zürich - Department of Humanities, Social and Political Sciences (GESS)

Michel Handgraaf

Wageningen UR - Economics of Consumers and Households; Columbia University - Center for Research on Environmental Decisions

Date Written: December 2011

Abstract

Narrow self-interest is often used as a simplifying assumption when studying people making decisions in social contexts. Nonetheless, people exhibit a wide range of different motivations when choosing unilaterally among interdependent outcomes. Measuring the magnitude of the concern people have for others, sometimes called Social Value Orientation (SVO), has been an interest of many social scientists for decades and several different measurement methods have been developed so far. Here we introduce a new measure of SVO that has several advantages over existent methods. A detailed description of the new measurement method is presented, along with norming data that provide evidence of its solid psychometric properties. We conclude with a brief discussion of the research streams that would benefit from a more sensitive and higher resolution measure of SVO, and extend an invitation to others to use this new measure which is freely available.

Keywords: Social Value Orientation (SVO), Social preferences, Measurement methods, Individual differences

Suggested Citation

Murphy, Ryan O. and Ackermann, Kurt A. and Handgraaf, Michel, Measuring Social Value Orientation (December 2011). Judgment and Decision Making, Vol. 6, No. 8, pp. 771-781. Available at SSRN: https://ssrn.com/abstract=1804189 or http://dx.doi.org/10.2139/ssrn.1804189

Ryan O. Murphy (Contact Author)

University of Zurich - Department of Economics ( email )

Zürich
Switzerland

Kurt Alexander Ackermann

ETH Zürich - Department of Humanities, Social and Political Sciences (GESS) ( email )

Clausiusstrasse 50
Zürich, 8092
Switzerland
++41 632 91 85 (Phone)

Michel Handgraaf

Wageningen UR - Economics of Consumers and Households ( email )

Wageningen
Netherlands

HOME PAGE: http://www.ech.wur.nl/UK/Staff/Michel+Handgraaf/

Columbia University - Center for Research on Environmental Decisions ( email )

3022 Broadway
New York, NY 10027
United States

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