The Role of Public, Relational and Organizational Trust in Economic Affairs

Corporate Reputation Review, Vol. 13, No. 2, pp. 98-109, 2010

Posted: 8 Apr 2011 Last revised: 29 Nov 2012

See all articles by Karen S. Cook

Karen S. Cook

Stanford University - Department of Sociology

Oliver Schilke

University of Arizona

Date Written: 2010

Abstract

Trust, when established, contributes to the smooth running of political and economic systems which require the success of collective undertakings. Trust must be based on trustworthiness of the actors involved and the reliability of the institutions that are created to provide for the public good. Public trust is low when this is not the case. Even in the realm of business enterprises, market-based transactions, and the world of for-profit entities, trustworthiness and reliability build confidence in those who are the potential clients or consumers. In this paper, we discuss the role of trustworthiness in relations between physicians and their clients as one example of the role of public trust in professionals. We also discuss the role of trustworthiness in the realm of strategic alliances focusing on organizational culture and contractual safeguards as significant determinants of trust formation. We discuss the implications of this research and related work on the potential for increased trust at the relational, organizational and general societal levels in an ever-changing complex, global and interdependent world.

Full text PDF available online.

Keywords: alliances, interorganizational relations, R&D, social capital, trust, trustworthiness

Suggested Citation

Cook, Karen S. and Schilke, Oliver, The Role of Public, Relational and Organizational Trust in Economic Affairs (2010). Corporate Reputation Review, Vol. 13, No. 2, pp. 98-109, 2010, Available at SSRN: https://ssrn.com/abstract=1804355

Karen S. Cook

Stanford University - Department of Sociology ( email )

Stanford, CA 94305
United States

Oliver Schilke (Contact Author)

University of Arizona ( email )

1130 E. Helen St.
McClelland Hall
Tucson, AZ 85721
United States

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