Worldwide Faculty Perceptions of Marketing Journals: Rankings, Trends, Comparisons, and Segmentations
globalEdge Business Review, Vol. 3, No. 3, pp. 1-23, 2009
23 Pages Posted: 8 Apr 2011 Last revised: 17 Nov 2017
Date Written: 2009
Scholarship in marketing journals serves a critically important role in developing the knowledge base of marketing. Knowledge contributions lead to advancements in the marketing field as well as to individual recognitions such as promotions, merit increases, and various accolades. In this study of 629 faculty members from a sampling frame of the worldwide marketing professorate, we develop a relative hierarchical positioning of marketing journals using the Popularity/Familiarity and Importance/Prestige Indices. Rankings are presented for the overall sample along with the results of ten segmented analyses involving faculty rank, geographic location of schools, and substantive subareas within marketing. To better understand the maturity and complexity of the field, a trend analysis using 1987, 1997, and 2007 data is also conducted, and comparisons to ranking studies using different methodologies are summarized. Broadly, the results indicate that JM, JMR, and JCR maintain their top three rankings from 1987 and 1997 also in 2007, and that the Journal of Service Research and Quantitative Marketing and Economics are strong new entries in the rankings. Overall, the paper significantly extends previous knowledge by providing an intertemporal analysis, conducting new segmentation analyses of the faculty perceptions, and triangulating the results with those of prior studies using alternative methods.
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