The Impact of Media Agenda Setting on Local Governments: Examining the Relationship between Media Coverage and Policy Outcomes

26 Pages Posted: 12 Apr 2011  

Bradley Wilson

Midwestern State University

Date Written: April 10, 2011

Abstract

Agenda-setting studies are abundant in mass media literature. Since the early 1970s the methodology conceived by Don Shaw and Max McCombs has been used to study everything from environmental issues to race relations. Their theories correlated media coverage and public opinion, mostly at the national level. Fewer studies have examined whether agenda-setting concepts can be used to correlate media coverage with policy outcomes. Still fewer studies have been used at the level of local government. This study shows a limited relationship in cities and towns between policy changes and media coverage by looking at changes in budgeted allocations and a content analysis of local newspapers.

Keywords: mass media, journalism, newspaper, agenda setting, local government, public administration, public safety, public works, parks, recreation, tourism, economic development, budget

JEL Classification: H72, O10, O20, L82, D73

Suggested Citation

Wilson, Bradley, The Impact of Media Agenda Setting on Local Governments: Examining the Relationship between Media Coverage and Policy Outcomes (April 10, 2011). Western Political Science Association Annual Meeting, 2011. Available at SSRN: https://ssrn.com/abstract=1806522

Bradley Wilson (Contact Author)

Midwestern State University ( email )

3410 Taft Boulevard
Wichita Falls, TX 76308
United States

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