Determinant Factors in Reputation of Wines: Analysis of Wine-Production in Central Italy

Abstract

Wine sector is just one of the most important drink sector in the modern market. In this global context, Europe and, in particular, Italy, play a critical role about demand and Supply. Traditional wine market is full, so it’s necessary to find new lever to have consumers fidelity over time, first between all, the quality information.

The present work aim to estimate, through a regression analysis, several variables extremely important to determine the quality wine reputation in Italian consumers.

The results have demonstrate the importance of some critics variable as wine characteristics and social-cultural aspects and, principally, the importance to take part on a DOC and DOCG. These results have a lot of important consequences in a strategic market chooses for companies.

Keywords: Wine reputation, wine market

JEL Classification: D12