A Quantitative Analysis of Olive Oil Market in the North-West Italy

21 Pages Posted: 14 Apr 2011  

Francesco Diotallevi

University of Perugia - Department of Economics and Food sciences

Andrea Marchini

University of Perugia

Linda Fioriti

University of Perugia

Rossella Pampanini

University of Perugia

Date Written: April 11, 2011

Abstract

The problem of the competitiveness of the agricultural products has always animated the analyses of the agricultural economists. At the present, them competitive context is influenced from two phenomena of bottom: the progressive increase of the markets segmentation process, fed from the productive differentiation of the enterprises, and the crescent communicative weight of the products in the shelves of the GDO, exalted from the policies of merchandising feeding.

Such phenomena feed complex competitive interdependences between the various trade categories and between the various brands inside of the category.

The extravirgin olive oil, in virtue of the maturity level of its market, shows several peculiarities: it is introduced as a system burdened from secular problems of structural type that need of able participations to give back to force and competitiveness, in this moment that the consumption, is assumed, could increase. In so far as, a provisional support on which is the levers in order to render own market the best regarding the competitors, finds a remarkable interest, especially with the parallel use of a recent source of information (scanner date).

Keywords: Quantitative analysis, olive oil

JEL Classification: D12

Suggested Citation

Diotallevi, Francesco and Marchini, Andrea and Fioriti, Linda and Pampanini, Rossella, A Quantitative Analysis of Olive Oil Market in the North-West Italy (April 11, 2011). Available at SSRN: https://ssrn.com/abstract=1807014 or http://dx.doi.org/10.2139/ssrn.1807014

Francesco Diotallevi

University of Perugia - Department of Economics and Food sciences ( email )

Borgo XX Giugno, 74
Perugia, Perugia 06121
Italy
+39 075 5857131 (Phone)
+39 075 5857146 (Fax)

Andrea Marchini (Contact Author)

University of Perugia ( email )

borgo xx giugno 74
Perugia, Perugia 06123
Italy
00390755856276 (Phone)
00390755856263 (Fax)

HOME PAGE: http://www.unipg.it

Linda Fioriti

University of Perugia ( email )

Via Pascoli 22
Perigoa, 06121
Italy

Rossella Pampanini

University of Perugia ( email )

Via Pascoli 22
Perigoa, 06121
Italy

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