21 Pages Posted: 14 Apr 2011
Date Written: April 11, 2011
The problem of the competitiveness of the agricultural products has always animated the analyses of the agricultural economists. At the present, them competitive context is influenced from two phenomena of bottom: the progressive increase of the markets segmentation process, fed from the productive differentiation of the enterprises, and the crescent communicative weight of the products in the shelves of the GDO, exalted from the policies of merchandising feeding.
Such phenomena feed complex competitive interdependences between the various trade categories and between the various brands inside of the category.
The extravirgin olive oil, in virtue of the maturity level of its market, shows several peculiarities: it is introduced as a system burdened from secular problems of structural type that need of able participations to give back to force and competitiveness, in this moment that the consumption, is assumed, could increase. In so far as, a provisional support on which is the levers in order to render own market the best regarding the competitors, finds a remarkable interest, especially with the parallel use of a recent source of information (scanner date).
Keywords: Quantitative analysis, olive oil
JEL Classification: D12
Suggested Citation: Suggested Citation
Diotallevi, Francesco and Marchini, Andrea and Fioriti, Linda and Pampanini, Rossella, A Quantitative Analysis of Olive Oil Market in the North-West Italy (April 11, 2011). Available at SSRN: https://ssrn.com/abstract=1807014 or http://dx.doi.org/10.2139/ssrn.1807014