Nachhaltige Mobilität durch Mitfahrkonzepte - Herausforderung und Lösungsansätze für eine bessere Auslastung bestehender Mobilitätsressourcen Im privaten Pkw (Sustainable Mobility Through Ride Sharing - Challenges and Solutions for a Better Utilization of Mobility Capacities in Private Cars)
Dimensionen der Logistik - Funktionen, Institutionen und Handlungsebenen, R. Schönberger, R. Ebert, R.eds., Gabler Research, Wiesbaden 2010, pp. 495-515
11 Pages Posted: 24 Apr 2012 Last revised: 4 Feb 2013
Date Written: June 25, 2010
Purpose Individual mobility, particularly by using private cars, is prone to significant ecological challenges, such as depletion of fossil fuels, local and global emissions, and ever increasing need for infrastructure (e.g. roads; parking lots). This implies the strong necessity for eco-innovations in order to overcome the challenges. Most existing research and practical approaches focus on “technological fixes” such as efficient engines, hybrid or electric vehicles. However, particularly due to the rebound effect, such technological solutions are limited and sometimes counterproductive in the long term. It is thus the aim of this paper to review non-technological solutions to eco-friendly mobility, particularly new mobility services such as ride sharing.
Design/methodology/approach This is a conceptual paper. Based on a review of both academic literature and practice examples, a conceptual framework for shared mobility, particularly ride sharing services is developed.
Findings The present paper focuses on shared private mobility, this is, strategies under which privately owned vehicles can be used to make individual mobility more sustainable. To date, it is likely that only the vehicle's driver sits in the car which is obviously a misuse of resources in individual means of transport that are already available. By adopting new cooperative forms of private mobility (located between the use of private cars and public transport), it is argued that progress towards sustainable mobility can be achieved. We offer a categorization of various forms of cooperative individualized mobility (e.g. carsharing, bike sharing, shared taxies, ride sharing). We then focus on ride sharing (sometimes also called car pooling) as an emerging and promising approach towards mobility and define various forms and technical solutions existing in practice. While some of these solutions have already been implemented and tested, others face technological challenges as much as consumer-behavioural challenges.
Research limitations/implications The paper calls for a stronger research focus on mobility services, rather than “technological fixes” in order to harmonize mobility with the goals of sustainable development and to contribute to the combat against climate change.
Practical implications (if applicable) The paper is a (normative) call for stronger efforts of established corporations (e.g. car manufacturers) to engage in radical and often disruptive innovation in the area of mobility services. It also emphasizes the need for new (eco) entrepreneurs, with their values, entrepreneurial spirit, and flexibility, for introducing breakthrough mobility innovations. Policy makers can support such endeavours, for instance, by funding related start-ups and green entrepreneur study programs.
Originality/value Ride sharing intermediated through web-based services is an emerging trend in the German-speaking world which is hardly recognized in literature. The paper is one of the early attempts to enable a debate and inspire future research.
Note: Downloadable document is in German.
Keywords: Sustainable Mobility, Ride Sharing, Indiviudal Mobility, Utilization of Capacities, Social Innovation, Car pooling
JEL Classification: O33, O31, R40, R41
Suggested Citation: Suggested Citation