Determinants of Global E-Commerce Diffusion: A Cross-Country Analysis
IUP Journal of Systems Management, Vol. IX, No. 1, pp. 7-34, February 2011
Posted: 14 Apr 2011
Date Written: April 13, 2011
This study attempts to find the interplay of cultural factors along with the technological and socioeconomic factors with regard to global diffusion of e-commerce. Many of the past studies on e-commerce diffusion have focused mainly on technological factors, very few studies have considered the effect of cultural and socioeconomic factors. This research examines how far the cultural and socioeconomic factors have a role to play in the country’s widespread adoption to e-commerce. A cross-country regression model analyzes the determinants of e-commerce diffusion to find the impact of cultural and socioeconomic factors along with technological factors. The results will throw light on the interplay of these factors in e-commerce diffusion, and could provide strategic insight for the firms implementing e-commerce. In this paper, e-commerce is defined as “the use of the Internet and other networking technologies for conducting business transactions” (Turban et al ., 2004).
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