Net Centric Distribution of Video Signal And Must Carry Rules in the U.S.

Communications and Strategies, No. 77, pp. 79-99, 2010

21 Pages Posted: 19 Apr 2011 Last revised: 18 Aug 2014

See all articles by Martha Garcia-Murillo

Martha Garcia-Murillo

Syracuse University - School of Information Studies

Ian MacInnes

Syracuse University

Date Written: April 14, 2011

Abstract

We are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.

Keywords: must carry rules, net centric video distribution, FCC

JEL Classification: L22, L86, L98, H11

Suggested Citation

Garcia-Murillo, Martha A. and MacInnes, Ian, Net Centric Distribution of Video Signal And Must Carry Rules in the U.S. (April 14, 2011). Communications and Strategies, No. 77, pp. 79-99, 2010. Available at SSRN: https://ssrn.com/abstract=1809709

Martha A. Garcia-Murillo (Contact Author)

Syracuse University - School of Information Studies ( email )

220 Hinds Hall
Syracuse, NY 13244
United States
(315) 443-1829 (Phone)
(315) 443-5806 (Fax)

Ian MacInnes

Syracuse University ( email )

900 S. Crouse Avenue
Syracuse, NY 13244-2130
United States

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