Net Centric Distribution of Video Signal And Must Carry Rules in the U.S.
Communications and Strategies, No. 77, pp. 79-99, 2010
21 Pages Posted: 19 Apr 2011 Last revised: 18 Aug 2014
Date Written: April 14, 2011
We are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.
Keywords: must carry rules, net centric video distribution, FCC
JEL Classification: L22, L86, L98, H11
Suggested Citation: Suggested Citation