Control–Cooperation Interfaces in Global Strategic Alliances: A Situational Typology and Strategic Responses

26 Pages Posted: 18 Apr 2011

See all articles by Yadong Luo

Yadong Luo

University of Miami - Department of Management

Haresh Gurnani

Wake Forest University School of Business

Date Written: April 2008

Abstract

This article applies the dialectical logic of loose coupling to interpartner exchanges in order to analyze the dynamics of global strategic alliances. We develop a typology of control and cooperation that defines alliance states or situations according to their level of cooperation under private and collective control. In the private control–cooperation interplay, contending, honeymoon, and coopetition situations arise, depending on the levels of private control and cooperation. In the collective control–cooperation interplay, the loosely connected, the equity hostage, the tightly integrated, and the trusting states emerge according to the levels of collective control and cooperation. We illustrate how an individual partner strategically responds to the control–cooperation interplay under each situation or state, and develop hypotheses explicating how these strategic responses are influenced by relational characteristics such as goal congruity, resource complementarity, and bargaining asymmetry between foreign and local partners.Journal of International Business Studies (2008) 39, 428–453. doi:10.1057/palgrave.jibs.8400365

Suggested Citation

Luo, Yadong and Gurnani, Haresh, Control–Cooperation Interfaces in Global Strategic Alliances: A Situational Typology and Strategic Responses (April 2008). Journal of International Business Studies, Vol. 39, Issue 3, pp. 428-453, 2008, Available at SSRN: https://ssrn.com/abstract=1811584 or http://dx.doi.org/10.1057/palgrave.jibs.8400365

Yadong Luo (Contact Author)

University of Miami - Department of Management ( email )

United States

Haresh Gurnani

Wake Forest University School of Business ( email )

2601 Wake Forest Road
Winston-Salem, NC 27109
United States

HOME PAGE: http://business.wfu.edu/directory/haresh-gurnani/ Haresh Gurnani

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