A Tale of Two Cues: The Impact of Subliminal and Implicit Appeals for Racialized Issue Opinion

36 Pages Posted: 21 Apr 2011 Last revised: 26 Aug 2011

See all articles by Carl L. Palmer

Carl L. Palmer

Illinois State University - Department of Politics and Government

Date Written: April 1, 2011

Abstract

While the bulk of the implicit priming literature relies on the use of imagery to prime stereotypical considerations, rhetorical cues have also been shown to prime stereotypes subconsciously, either through the use of carefully crafted, racially charged rhetoric and experimentally through the use of subliminal cues. These priming cues have not however been tested against one another, as a means of determining which has the greatest influence activating stereotypical considerations and subsequently influencing opinion. Using a 2x2, between-subjects design (with control), I test the degree to which varied stereotypical appeals influence opinion on a series of issues. The evidence from two experiments suggests that the effects of racial primes are moderated by both subjects’ accessibility of racial stereotypes as well as their racial background, providing fertile ground for future research in racial priming.

Keywords: priming, stereotypes, opinion

Suggested Citation

Palmer, Carl L., A Tale of Two Cues: The Impact of Subliminal and Implicit Appeals for Racialized Issue Opinion (April 1, 2011). Available at SSRN: https://ssrn.com/abstract=1815383 or http://dx.doi.org/10.2139/ssrn.1815383

Carl L. Palmer (Contact Author)

Illinois State University - Department of Politics and Government ( email )

433 Schroeder Hall
Normal, IL 61790
United States

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