Soap Operas and Fertility: Evidence from Brazil

47 Pages Posted: 25 Apr 2011

See all articles by Eliana La Ferrara

Eliana La Ferrara

affiliation not provided to SSRN

Alberto Chong

University of Ottawa

Suzanne Duryea

Inter-American Development Bank (IDB)

Multiple version iconThere are 2 versions of this paper

Date Written: June 2008

Abstract

This paper focuses on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality, to study the effects of television on individual behavior. Using Census data for the period 1970-1991, the paper finds that women living in areas covered by the Globo signal have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and for women in the central and late phases of their fertility cycle. Finally, the paper provides evidence that novelas, rather than television in general, affected individual choices.

Suggested Citation

Ferrara, Eliana La and Chong, Alberto and Duryea, Suzanne, Soap Operas and Fertility: Evidence from Brazil (June 2008). IDB Working Paper No. 533. Available at SSRN: https://ssrn.com/abstract=1820921 or http://dx.doi.org/10.2139/ssrn.1820921

Eliana La Ferrara (Contact Author)

affiliation not provided to SSRN

No Address Available

Alberto Chong

University of Ottawa ( email )

2292 Edwin Crescent
Ottawa, Ontario K2C 1H7
Canada

Suzanne Duryea

Inter-American Development Bank (IDB) ( email )

1300 New York Avenue, NW
Research Department
Washington, DC 20577
United States

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