Obstacles Impeding the Development of Tourism Industry in Iran with Emphasis on Marketing

Posted: 26 Apr 2011 Last revised: 2 May 2011

See all articles by Fateme Tohidy Ardahaey

Fateme Tohidy Ardahaey

Science and Research Branch, Islamic Azad University, Tehran, Iran

Date Written: March 10, 2010

Abstract

This article studies the problems and obstacles impeding the development of tourism industry in Iran, focusing on marketing and promotion. For this purpose, it initially deals with the literature of tourism and marketing and then the importance of the research is expressed.

After collecting and analyzing data, the following items were identified as main obstacles to the development of tourism industry in Iran: lack of promotion in Iran’s attractions in target markets; inefficiency of national and international transportation facilities and systems; low quality of services such as hospitality and entertainment facilities; International negative publicity against Iran and insufficient training of people who are involved in the country’s tourism industry.

Keywords: tourism industry, obstacles, marketing, publicity, international tourists

Suggested Citation

Tohidy Ardahaey, Fateme, Obstacles Impeding the Development of Tourism Industry in Iran with Emphasis on Marketing (March 10, 2010). Available at SSRN: https://ssrn.com/abstract=1823393

Fateme Tohidy Ardahaey (Contact Author)

Science and Research Branch, Islamic Azad University, Tehran, Iran ( email )

Tehran
Iran

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