Lessons Learned: Advantages and Disadvantages of Mixed Methods Research
Mary A. Malina
University of Colorado at Denver - Business School
University of Aarhus - Department of International Business
Frank H. Selto
University of Colorado, Boulder
December 13, 2010
Qualitative Research in Accounting and Management, Forthcoming
The purposes of this paper are to (1) discuss the theoretical assumptions, qualities, problems and myopia of the dominating quantitative and qualitative approaches, (2) describe the methodological lessons that we learned while conducting a series of longitudinal studies on the use and usefulness of a specialized balanced scorecard, and (3) encourage researchers to actually use multiple methods and sources of data to address the very many accounting phenomena that we still do not understand well.
Design/methodology/approach - This paper is an opinion piece based on our experience conducting a series of longitudinal mixed method studies.
Findings - We suggest that the divides between quantitative vs. qualitative methods and economic vs. more behavioral theories are not constructive toward understanding accounting phenomena.
Originality/value - We hope this paper provides encouragement to those that may wish to bridge our ideological gaps and comfort to those that are actively trying to do so.
Number of Pages in PDF File: 26
Keywords: Qualitative Research, Quantitative Research, Mixed Method Research, Research Methods
JEL Classification: M41
Date posted: May 2, 2011 ; Last revised: May 9, 2011
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